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One day I went to the manager and I asked him whether his…

“One day I went to the manager and I asked him whether his model was working and he said, "Well, haven't you seen how many customers we have in this store?" And yes indeed I had. I mean it was definitely attracting a lot of customers, even attracting tourist buses that would land up at this store…” quote by Sheena Iyengar
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“One day I went to the manager and I asked him whether his model was working and he said, "Well, haven't you seen how many customers we have in this store?" And yes indeed I had. I mean it was definitely attracting a lot of customers, even attracting tourist buses that would land up at this store and people would go through the store and marvel at all the options, even sometimes take photographs of the various aisles.”

Sheena Iyengar

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

A manager equates a product’s success with high foot traffic, implying popularity equals quality.

In simple terms: Popularity is taken as proof of a product’s value.

Key Takeaway

Question customer numbers alone as success.

Themes

marketing perception validation

Mood

analytical critical observational

Type

business marketing observational

When to use this quote

  • retail strategy
  • product launch
  • store layout
  • tourism impact

Key Concepts

consumer behavior social proof

Questions to Reflect On

  • Is popularity a reliable indicator of quality?
  • How can businesses ensure quality beyond foot traffic?
A Different Perspective

High traffic can mask underlying issues like quality or sustainability.

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