The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
We have the ability to create choice by altering our interpretations of the world. — Sheena Iyengar Copy Share Image
Well certainly not having any choice - having your entire life dictated by others. — Sheena Iyengar Copy Share Image
There is a different attitude about, you know, how much differentiation there needs to be between our options and how many choices… — Sheena Iyengar Copy Share Image
When I was very young, my background as a Sikh-American made me aware of the tensions that underlie choice. — Sheena Iyengar Copy Share Image
When we speak of choice, what we mean is the ability to exercise control over ourselves and our environment. In order to… — Sheena Iyengar Copy Share Image
A clear right answer and the opportunity to change the options? This is the chooser’s dream. — Sheena Iyengar Copy Share Image
We are sculptors finding ourselves in the evolution of choosing, not in the results of choice. — Sheena Iyengar Copy Share Image
In reality, many choices are between things that are not that much different. The value of choice depends on our ability to… — Sheena Iyengar Copy Share Image
“how much choice the animals technically had was far less important than how much choice they felt they had” — Sheena Iyengar Copy Share Image
Choice is the only tool we have that enables us to go from who we are today to who we want to… — Sheena Iyengar Copy Share Image
Choice is more than picking 'x' over 'y.' It is a responsibility to separate the meaningful and the uplifting from the trivial… — Sheena Iyengar Copy Share Image
Are you going to be able to shave your legs? Are you going to be able to get married? So it was… — Sheena Iyengar Copy Share Image
“The challenges we face when it comes to identity and choice exist precisely because choosing is not only a private activity but… — Sheena Iyengar Copy Share Image
“Like the swimming rats in Richter’s experiment, we can survive for only so long without solid ground beneath our feet; if the… — Sheena Iyengar Copy Share Image
What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice. Without the possibility… — Sheena Iyengar Copy Share Image
When I do have choice I try to be very picky about... or shall I say choosey about when I choose. I… — Sheena Iyengar Copy Share Image
There are times when the presence of more choices can make us choose things that are not good for us. For me… — Sheena Iyengar Copy Share Image
“when people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are… — Sheena Iyengar Copy Share Image
“Life is perpetually testing us not only by administering these "thousand natural shocks" but by making us choose among them. Rarely is… — Sheena Iyengar Copy Share Image
I think of choosing as a... both a fun and an effortful activity and I think of choice as something that in… — Sheena Iyengar Copy Share Image
“When the options are few, we can be happy with what we choose since we are confident that it is the best… — Sheena Iyengar Copy Share Image
“We do the same thing in our own lives, embracing information that supports what we already prefer or vindicates choices we previously… — Sheena Iyengar Copy Share Image
“For animals, the confinement of the body is the confinement of the whole being, but a person can choose freedom even when… — Sheena Iyengar Copy Share Image
“Whether we do it consciously or subconsciously, we tend to organize our lives to display our identity as accurately as possible. Our… — Sheena Iyengar Copy Share Image
People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered… — Sheena Iyengar Copy Share Image
“At its best, choice is a means by which we can resist the people and the systems that seek to exert control… — Sheena Iyengar Copy Share Image
“The ability to choose well seems to depend in no small part upon our knowing our own minds. And when we ask… — Sheena Iyengar Copy Share Image
“True choice requires that a person have the ability to choose an option and not be prevented from choosing it by any… — Sheena Iyengar Copy Share Image
You know give me choices that are truly different from one another, otherwise they don't regard them as meaningful choices. — Sheena Iyengar Copy Share Image
I do think that there are cultural differences in the extent to which we value having more and more choice. — Sheena Iyengar Copy Share Image
So most of the time when we are confronted by more, rather than a few, choices we're often novices and so we… — Sheena Iyengar Copy Share Image
“valuing the condition of having options over the quality of the options can sometimes lead to decisions that don’t serve us well.” — Sheena Iyengar Copy Share Image
Now to what...? How we teach people to make choices and the things they're going to make choices over - that is… — Sheena Iyengar Copy Share Image
When companies try to guess what consumers want, they essentially make the choice for consumers. — Sheena Iyengar Copy Share Image
I mean we know that some choice makes you better off than no choice. Now do we get better off if we… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire… — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share
So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow or even… — Sheena Iyengar Copy Share
I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One… — Sheena Iyengar Copy Share
Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer. — Sheena Iyengar Copy Share
