As we get older, we get better at choosing in ways that will make us happy. We do a better job at… — Sheena Iyengar Copy Share Image
We began to look at "Why is that?" And a large part of that has to do with the fact that when… — Sheena Iyengar Copy Share Image
We either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. First,… — Sheena Iyengar Copy Share Image
When I was in Russia I found that I thought I was going to give these people that I was interviewing a… — Sheena Iyengar Copy Share Image
“when people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are… — Sheena Iyengar Copy Share Image
Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they… — Sheena Iyengar Copy Share Image
I don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is… — Sheena Iyengar Copy Share Image
The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so… — Sheena Iyengar Copy Share Image
One day I went to the manager and I asked him whether his model was working and he said, "Well, haven't you… — Sheena Iyengar Copy Share Image
A chess master can keep track of more choices than the number of stars in the galaxy within an instant, but these… — Sheena Iyengar Copy Share Image
“The saying goes that history repeats itself; personal histories do the same. We can gather the lessons of others’ lives through observation,… — Sheena Iyengar Copy Share Image
In fact, even in that store Draeger's they had 348 different kinds of jam actually in the jam aisle. And what we… — Sheena Iyengar Copy Share Image
Life hands us a lot of hard choices, and other people can help us more than we might realize. We often think… — Sheena Iyengar Copy Share Image
People don't put as much of an emphasis in expanding their choices, so that, you know, one of the things that I… — Sheena Iyengar Copy Share Image
I've done a number of studies with speed dating and Match.com and what's interesting is that you know we still walk into… — Sheena Iyengar Copy Share Image
You get to decide how you're going to look and what you're going to be when you grow up and when people… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was… — Sheena Iyengar Copy Share Image
It's easy to assume people are conforming when we witness them all choosing the same option, but when we choose that very… — Sheena Iyengar Copy Share Image
About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6… — Sheena Iyengar Copy Share Image
Now to what...? How we teach people to make choices and the things they're going to make choices over - that is… — Sheena Iyengar Copy Share Image
People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered… — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually… — Sheena Iyengar Copy Share Image
People will make worse financial decisions for them if they're choosing from a lot of options than if they're choosing from a… — Sheena Iyengar Copy Share Image
First-generation children were strongly influenced by their immigrant parents approach to choice. For them, choice was not just a way of defining… — Sheena Iyengar Copy Share Image
What we found was that of the people who stopped when there were 24 different flavors of jam out on display only… — Sheena Iyengar Copy Share Image
If you have the feeling of choice, if you feel free, you will be better off. And when I say better off… — Sheena Iyengar Copy Share Image
They [people] start asking themselves "Well which one is the best? Which one would be good for me?" And all those questions… — Sheena Iyengar Copy Share Image
When you're choosing furniture for your home that's supposed to express who you are, what you are also saying is you want… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share
So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow or even… — Sheena Iyengar Copy Share
I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One… — Sheena Iyengar Copy Share
Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer. — Sheena Iyengar Copy Share
![“They [people] start asking themselves "Well which one is the best? Which one would be good for me?" And all those questions are much easier to ask if you're choosing from six than when you're choosing from 24 and if you look at the marketplace today most often we have a lot more than 24 of things…” quote by Sheena Iyengar](https://sms4smile.com/q/img-quotes/d29/sheena-iyengar-2596_asking_they-people-start-asking-themselves-well_1639131.png)
