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The first thing we looked at, in what case were people…

“The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so in which case are people more likely to stop when they saw the display of jams and what we found was that more people stopped when there were 24 jams.” quote by Sheena Iyengar
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“The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so in which case are people more likely to stop when they saw the display of jams and what we found was that more people stopped when there were 24 jams.”

Sheena Iyengar

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

People are more likely to stop and examine a display when it offers many options, indicating curiosity driven by abundance.

In simple terms: More choices attract attention.

Key Takeaway

Design displays with variety to engage.

Themes

choice attention consumer behavior display design

Mood

analytical practical

Type

informative strategic

When to use this quote

  • retail aisles
  • online product pages
  • museum exhibits

Key Concepts

psychology marketing decision making

Questions to Reflect On

  • How many items is optimal for engagement?
  • When does abundance become overload?
A Different Perspective

Too many options can overwhelm later decisions.

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