Advertising Quote by William Feather
“The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.”
About This Quote
Source Essay: Advertising Philosophy, 1930s
Advertising taps into the duality of self, selling an ideal version of who we wish to become.
In simple terms: Ads sell the future self we want.
Key Takeaway
Recognize the gap between real and ideal selves.
Themes
advertising
identity
aspiration
psychology
consumerism
Mood
critical
inspirational
Type
analytical
motivational
When to use this quote
- brand messaging
- personal branding
- career development
Key Concepts
self‑concept
ideal self
marketing strategy
Questions to Reflect On
- What aspects of your ideal self are realistic?
- How can you align your actions with your true self?
A Different Perspective
The ideal self may be unattainable, leading to dissatisfaction.
