Business Quote by Stan Shih
“Before you can create a strategy, you need a vision of the company. Before you set that vision for the future, you have to understand your current position in the market as well as your limitations.”
About This Quote
Source Interview: Business Strategy Insights, Stan Shih, 2005
A strategy must start with a clear vision, built on realistic assessment of current market position and constraints.
In simple terms: Strategy needs vision and realistic self‑assessment.
Define vision, then evaluate reality.
Themes
Mood
Type
When to use this quote
- product launch
- business pivot
- resource allocation
Key Concepts
Questions to Reflect On
- How do you balance ambition with current realities?
- What data informs your vision?
Vision without accurate market insight can lead to misguided plans.