Business Quote by Simon Sinek
““The farther right you go on the curve, the more you will encounter the clients and customers who may need what you have, but don't necessarily believe what you believe. As clients, they are the ones for whom, no matter how hard you work, it's never enough. Everything usually boils down to price with them. They are rarely loyal. They rarely give referrals and sometimes you may even wonder out loud why you still do business with them. "They just don't get it," our gut tells us. The importance of identifying this group is so that you can avoid doing business with them.””
About This Quote
Source Speech: Start with Why, Simon Sinek, 2009
Clients who never share your values become price‑driven, unloyal, and unreferencing, making them poor partners.
In simple terms: Customers who don’t buy your vision focus only on price and loyalty.
Key Takeaway
Avoid serving those who don’t align with your purpose.
Themes
value alignment
pricing
customer loyalty
referrals
business strategy
Mood
pragmatic
analytical
critical
Type
advice
strategic
business
When to use this quote
- B2B sales
- startup client acquisition
- pricing negotiations
- customer segmentation
Key Concepts
psychology of buying
brand resonance
relationship economics
Questions to Reflect On
- Do you know which clients truly reflect your mission?
- How can you restructure offers to attract aligned customers?
A Different Perspective
Even loyal‑seeking customers may still be valuable if managed carefully.
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![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)