Make Customers Quote by Seth Godin
““Do you have the email addresses of the 20 percent of your customer base that loves what you do? If not, start getting them. If you do, what could you make for these customers that would be superspecial?””
About This Quote
Source Speech: Marketing Talk, Seth Godin, 2015
Identify and deeply serve your most enthusiastic customers, then create exclusive value for them.
In simple terms: Focus on top 20% customers and give them special offers.
Key Takeaway
Target your best fans with unique products.
Themes
customer focus
segmentation
value creation
Mood
enthusiastic
strategic
Type
business
motivational
When to use this quote
- product development
- email marketing
- customer retention
- VIP programs
Key Concepts
loyalty
personalization
premium offering
Questions to Reflect On
- How can you discover who your most passionate customers are?
- What exclusive value could you offer them?
A Different Perspective
Assumes you can accurately identify the top 20% without data bias.
