Belief Quote by Jenny Packham
“It was our belief we should have a customer base and that the catwalk was actually supporting and increasing the business.”
About This Quote
Source Interview: Fashion Designer Discussion, 2015
Belief that a runway can boost sales and attract customers.
In simple terms: Runway can grow business.
Leverage fashion shows for brand growth.
Themes
Mood
Type
When to use this quote
- fashion shows
- retail strategy
- online promotion
Key Concepts
Questions to Reflect On
- How measurable is runway ROI?
- Can digital shows replace physical ones?
Runway impact varies by market and product.