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Belief Quote by Jenny Packham

“It was our belief we should have a customer base and that the catwalk was actually supporting and increasing the business.” quote by Jenny Packham
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“It was our belief we should have a customer base and that the catwalk was actually supporting and increasing the business.”

Jenny Packham

About This Quote

Source Interview: Fashion Designer Discussion, 2015

Belief that a runway can boost sales and attract customers.

In simple terms: Runway can grow business.

Key Takeaway

Leverage fashion shows for brand growth.

Themes

marketing fashion business growth

Mood

optimistic strategic

Type

marketing business

When to use this quote

  • fashion shows
  • retail strategy
  • online promotion

Key Concepts

brand visibility consumer perception

Questions to Reflect On

  • How measurable is runway ROI?
  • Can digital shows replace physical ones?
A Different Perspective

Runway impact varies by market and product.

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