Bottom line Quote by Satoru Iwata
“Like any other entertainment medium, we must create an emotional response in order to succeed. Laughter, fear, joy, affection, surprise, and - most of all - accomplishment. In the end, triggering these feelings from our players is the true judgment of our work. This is the bottom line measurement of success.”
About This Quote
Source Interview: Nintendo Developer Conference, 2015
Success in entertainment hinges on evoking strong emotions—laughter, fear, joy, etc.—as the ultimate metric.
In simple terms: Creating emotional impact is key to success.
Key Takeaway
Design experiences that move people.
Themes
emotion
design
success
Mood
analytical
inspirational
Type
creative
professional
When to use this quote
- video games
- film
- theatre
- advertising
Key Concepts
player experience
emotional design
game development
Questions to Reflect On
- Which emotions best suit your project?
- How to measure emotional impact?
A Different Perspective
Emotions alone may not guarantee commercial success.
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![“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/e17/satoru-iwata-3484_betrayed_we-are-all-too-keenly-aware-that-those-o_13128.jpg)
