Business Quote by Ryan Holiday
““Free and cheap helps.” So does making the entire process as easy and seamless as possible. The more you reduce the cost of consumption, the more people will be likely to try your product. Which means price, distribution, and other variables are not only essential business decisions, they are essential marketing decisions.””
About This Quote
Source Article: The Daily Stoic, 2020
Lowering barriers and costs encourages product trial; marketing must consider price, distribution, and ease
In simple terms: Making products cheap and easy boosts adoption
Key Takeaway
Simplify and reduce cost to attract users
Themes
marketing
economics
accessibility
Mood
analytical
pragmatic
Type
business
strategic
When to use this quote
- startup launches
- e‑commerce
- public services
Key Concepts
behavioral economics
product design
consumer psychology
Questions to Reflect On
- How can you lower friction without compromising value?
- What non‑price levers could you use?
A Different Perspective
Over‑emphasis on price can undervalue quality or brand perception
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)