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Commitment Quote by Ron Kaufman

“Without commitment, no price will be low enough. With commitment, no price will be too high.” quote by Ron Kaufman
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“Without commitment, no price will be low enough. With commitment, no price will be too high.”

Ron Kaufman

About This Quote

Source Book: The Commitment Curve, 2015

Commitment determines perceived value; without it, price is irrelevant, with it, price becomes less important.

In simple terms: Commitment changes how we view price.

Key Takeaway

Focus on commitment over price.

Themes

commitment value pricing psychology motivation

Mood

reflective analytical

Type

philosophical inspirational

When to use this quote

  • sales negotiations
  • personal goals
  • investment decisions

Key Concepts

behavioral economics decision theory goal setting

Questions to Reflect On

  • When does commitment become blind?
  • How to balance commitment and price?
A Different Perspective

Commitment can lead to overpaying if not balanced.

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