Commitment Quote by Ron Kaufman
“Without commitment, no price will be low enough. With commitment, no price will be too high.”
About This Quote
Source Book: The Commitment Curve, 2015
Commitment determines perceived value; without it, price is irrelevant, with it, price becomes less important.
In simple terms: Commitment changes how we view price.
Focus on commitment over price.
Themes
Mood
Type
When to use this quote
- sales negotiations
- personal goals
- investment decisions
Key Concepts
Questions to Reflect On
- When does commitment become blind?
- How to balance commitment and price?
Commitment can lead to overpaying if not balanced.