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Command Quote by Zygmunt Bauman

“Ideally, nothing should be embraced by a consumer firmly, nothing should command a commitment till death do us part, no needs should be seen as fully satisfied, no desires considered ultimate. There ought to be a proviso 'until further notice' attached to any oath of loyalty and any commitment. It…” quote by Zygmunt Bauman
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“Ideally, nothing should be embraced by a consumer firmly, nothing should command a commitment till death do us part, no needs should be seen as fully satisfied, no desires considered ultimate. There ought to be a proviso 'until further notice' attached to any oath of loyalty and any commitment. It is but the volatility, the in-built temporality of all engagements that truly counts; it counts more than the commitment itself, which is anyway not allowed to outlast the time necessary for consuming the object of desire (or, rather, the time sufficient for the desirability of that object to wane).”

Zygmunt Bauman

About This Quote

Source Book: Liquid Modernity, Zygmunt Bauman, 2000

Human relationships are inherently temporary; loyalty should be provisional, not absolute.

In simple terms: Commitments are fleeting, not permanent.

Key Takeaway

Accept impermanence in bonds.

Themes

temporality commitment liquidity consumerism

Mood

reflective analytical

Type

philosophical critical

When to use this quote

  • personal relationships
  • consumer contracts
  • career decisions
  • political alliances

Key Concepts

social theory philosophy psychology

Questions to Reflect On

  • How do you balance trust with impermanence?
  • What commitments can you make more flexible?
A Different Perspective

Assuming all ties are permanent can cause disappointment.

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