Commitment Quote by Ron Kaufman
“When the customer makes contact, he does not want a quote. He wants a commitment.”
About This Quote
Source Book: The Service Profit Chain, James L. Heskett, 1997
Customers seek assurance, not just a price; they want a firm promise of delivery and support.
In simple terms: Customers want commitment, not just a quote.
Key Takeaway
Provide clear, reliable promises to clients.
Themes
customer service
trust
commitment
Mood
confident
professional
Type
business
motivational
When to use this quote
- sales meetings
- client onboarding
- contract negotiations
- customer support
Key Concepts
service design
relationship management
Questions to Reflect On
- How can you turn a quote into a guaranteed outcome?
- What safeguards ensure you can keep promises?
A Different Perspective
Commitments must be realistic and deliverable, or they erode trust.
![“For [erotically intelligent couples], love is a vessel that contains both security and adventure, and commitment offers one of the great luxuries of life: time. Marriage is not the end of romance, it is the beginning. They know that they have years in which to deepen their connection, to…” quote by Esther Perel](https://sms4smile.com/quotes/img-quotes/499/esther-perel-3265_adventure_for-erotically-intelligent-couples-love_8855.jpg)
