Business Quote by Richard Brock
“You sell a company twice. First of all, you sell them the product, then you sell them the service.”
About This Quote
Selling a company involves selling both its product and its service, each a distinct value proposition.
In simple terms: You must sell both product and service.
Key Takeaway
Present both product benefits and service support.
Themes
Business
Sales
Product
Service
Customer
Mood
strategic
informative
Type
Business:1
Customer:1
Service:1
Product Sell:1
Sell Company:0
Twice Sell:0
Sell Service:0
Company Twice:0
When to use this quote
- pitching investors
- client onboarding
- after‑sales support
Key Concepts
Value proposition
Customer relationship
Revenue streams
Business model
Questions to Reflect On
- How do you balance product and service messaging?
- What service aspects add most value?
A Different Perspective
Focusing only on product can ignore service importance.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)
