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““You know what the single worst marketing decision you can make is? Starting with a product nobody wants or nobody needs.””

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“In other words, the best marketing decision you can make is to have a product or business that fulfills a real and compelling need…

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“At the core, marketing is lead generation. Ads drive awareness . . . to drive sales. PR and publicity drive attention . . . to drive sales. Social media drives…

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“how do you get, maintain, and multiply attention in a scalable and efficient way?”

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“80 percent of marketers are unhappy with their ability to measure marketing return on investment (ROI). Not because the tools aren’t good enough, but…

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