Customer Quote by Peter Bourke
““Far too often, we also find that a core reason for a loss is that is wasn’t the right client and/or the right opportunity for the sales team to pursue.””
About This Quote
Source Speech: Sales strategy talk, 2018
Choosing the right client and opportunity is crucial; mismatch leads to loss.
In simple terms: Match clients and opportunities wisely.
Align sales focus with fit.
Themes
Mood
Type
When to use this quote
- prospecting
- pipeline review
- deal qualification
Key Concepts
Questions to Reflect On
- What criteria define a “right” client?
- How do you assess opportunity suitability?
Ignoring fit can waste resources.