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Customer Quote by Peter Bourke

“Far too often, we also find that a core reason for a loss is that is wasn’t the right client and/or the right opportunity for the sales team to pursue.” quote by Peter Bourke
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““Far too often, we also find that a core reason for a loss is that is wasn’t the right client and/or the right opportunity for the sales team to pursue.””

Peter Bourke

About This Quote

Source Speech: Sales strategy talk, 2018

Choosing the right client and opportunity is crucial; mismatch leads to loss.

In simple terms: Match clients and opportunities wisely.

Key Takeaway

Align sales focus with fit.

Themes

sales client selection strategy

Mood

pragmatic strategic

Type

business advisory

When to use this quote

  • prospecting
  • pipeline review
  • deal qualification

Key Concepts

fit analysis market targeting risk management

Questions to Reflect On

  • What criteria define a “right” client?
  • How do you assess opportunity suitability?
A Different Perspective

Ignoring fit can waste resources.

3.6 out of 5 (6 ratings)

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