Boardroom Quote by Pearl Zhu

Strategy is figuring out what not to do.

— Steve Jobs

Strategy-making is an immensely complex process involving the most sophisticated, subtle, and at times subconscious of human cognitive and social processes.

— Henry Mintzberg

“Mistaking goals for strategy. Many bad strategies are just statements of desire rather than plans for overcoming obstacles.”

— Richard Rumelt

Strategy requires thought, tactics require observation

— Max Euwe

“Strategy needn’t be mysterious. Conceptually, it is simple and straightforward. It requires clear and hard thinking, real creativity, courage, and personal leadership.”

— A.G. Lafley

Strategy is a pattern in a stream of decisions

— Henry Mintzberg

“The challenge of developing or reestablishing a clear strategy is often primarily an organizational one and depends on leadership. With so many forces at…

— Michael E. Porter

“Not miscalculation, bad strategy is the active avoidance of the hard work of crafting a good strategy. One common reason for choosing avoidance is…

— Richard P. Rumelt

The single most damaging misconception about strategy is that it is a set of financial performance goals. The so-called "strategies" created by many managements…

— Richard P. Rumelt

Strategy is choice. Strategy means saying no to certain kinds of things.

— Michael Porter

Strategy means making clear-cut choices about how to compete.

— Jack Welch

“With respect to strategy as a subject of study, its intellectual framework is not clearly outlined, and its vocabulary is almost nonexistent. These two…

— J.C. Wylie