Business Quote by Patrick Newbery
““But before we look back, we should make sure that we all have the same view of what we mean when we say design. To have a meaningful discussion of how business and design should be looking at each other’s worlds and working together, we need a common understanding of design and the role it plays to realize that what we take for granted about design has not always been the case.””
About This Quote
Source Speech: Design Leadership Conference, 2022
Design must be clearly defined for effective collaboration between business and design, recognizing its evolving role.
In simple terms: Clear definition of design enables better teamwork.
Key Takeaway
Agree on design meaning before collaborating.
Themes
communication
collaboration
design thinking
business strategy
clarity
Mood
inspirational
thoughtful
Type
lecture
presentation
When to use this quote
- team meetings
- project planning
- workshop facilitation
- strategy sessions
Key Concepts
systems thinking
interdisciplinary work
shared vocabulary
Questions to Reflect On
- What does design mean in your organization?
- How can you bridge differing perspectives?
A Different Perspective
Different disciplines may resist a unified definition.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)