Car Quote by Norbert Reithofer
“We will introduce an electric car by 2015. It will be a completely new vehicle concept for mega-cities. We would also have it developed if, contrary to expectations, it did not turn a profit in its first life cycle.”
About This Quote
Source Press Release: Volkswagen Future Mobility Announcement, 2013
Volkswagen announced plans to launch an electric car by 2015, emphasizing innovation for dense urban areas and willingness to continue development even without immediate profit.
In simple terms: Volkswagen planned an electric car for cities, even if it wasn’t profitable at first.
Key Takeaway
Innovate for cities, prioritize long‑term impact over short‑term profit.
Themes
innovation
urban mobility
electric vehicles
business strategy
Mood
optimistic
forward‑looking
Type
strategic
visionary
When to use this quote
- city commuting
- government fleet upgrades
- private EV adoption
- infrastructure planning
Key Concepts
sustainability
market disruption
urban planning
Questions to Reflect On
- How can cities support non‑profitable EV initiatives?
- What incentives make long‑term EV development viable?
A Different Perspective
Profitability concerns may delay investment or limit market acceptance.
![“If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now clear to everyone that we, as an automaker, have no alternative but to take [environmental protection] course.” quote by Norbert Reithofer](https://sms4smile.com/quotes/img-quotes/3fa/norbert-reithofer-26437_alternatives_if-you-as-ceo-have-recognized-an-approac_1341108.jpg)
