Alternatives Quote by Norbert Reithofer
“If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now clear to everyone that we, as an automaker, have no alternative but to take [environmental protection] course.”
About This Quote
Source Interview: Norbert Reithofer, CEO of Audi, 2015
Stresses unwavering commitment to a recognized strategy despite dissent, especially on environmental issues.
In simple terms: Follow the right strategy consistently.
Commit fully to chosen path.
Themes
Mood
Type
When to use this quote
- executive decision‑making
- product development
- public relations
- stakeholder engagement
Key Concepts
Questions to Reflect On
- What evidence supports the chosen environmental route?
- How to handle internal dissent constructively?
Risk of ignoring valid criticism or alternative solutions.