Business Quote by Norbert Reithofer
“We will continue to offer the most dynamic vehicles in the future. However, we have also made it our mission to be sustainable as a company.”
About This Quote
Source Corporate Statement: Sustainability Report, 2023
The company pledges to innovate vehicle designs while committing to environmental responsibility.
In simple terms: Commit to innovative, eco‑friendly vehicles.
Key Takeaway
Prioritize sustainability in product development.
Themes
innovation
environment
future
vehicles
responsibility
Mood
optimistic
determined
Type
corporate
strategic
When to use this quote
- product planning
- marketing
- R&D
- public relations
Key Concepts
sustainable design
corporate mission
green technology
Questions to Reflect On
- How will sustainability shape future models?
- What trade‑offs are acceptable?
A Different Perspective
Balancing performance with eco‑goals can be costly.
![“If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now clear to everyone that we, as an automaker, have no alternative but to take [environmental protection] course.” quote by Norbert Reithofer](https://sms4smile.com/quotes/img-quotes/3fa/norbert-reithofer-26437_alternatives_if-you-as-ceo-have-recognized-an-approac_1341108.jpg)
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)