Average Quote by Norbert Reithofer
“BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure.”
About This Quote
Source Corporate Statement: BMW Marketing, 2020
BMW aims to outperform rivals by delivering higher power while reducing fuel use and increasing driving enjoyment.
In simple terms: BMW focuses on power, efficiency, and pleasure.
Key Takeaway
Prioritize performance and efficiency.
Themes
innovation
competition
technology
automotive
Mood
strategic
optimistic
Type
visionary
analytical
When to use this quote
- product development
- marketing campaigns
- sales pitches
Key Concepts
engine efficiency
consumer experience
brand positioning
Questions to Reflect On
- Can higher power compromise safety?
- How to maintain affordability?
A Different Perspective
Balancing power and fuel economy can increase costs and complexity.
![“If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now clear to everyone that we, as an automaker, have no alternative but to take [environmental protection] course.” quote by Norbert Reithofer](https://sms4smile.com/quotes/img-quotes/3fa/norbert-reithofer-26437_alternatives_if-you-as-ceo-have-recognized-an-approac_1341108.jpg)
