Authority Quote by Norbert Reithofer
“Statistics compiled by the German Federal Motor Transport Authority highlight how successfully we have reduced fuel consumption. A few years ago, the CO2 emissions for the BMW brand were at well over 200 grams per kilometer. In 2009, that number was at 159 grams. This puts us below our direct competitors.”
About This Quote
Source Report: German Federal Motor Transport Authority emissions statistics, 2009
The data shows a measurable decline in fuel consumption and CO2 emissions for BMW, indicating successful environmental efforts compared to rivals
In simple terms: BMW reduced fuel use and emissions over time
Key Takeaway
Environmental progress evident
Themes
sustainability
efficiency
competition
Mood
optimistic
analytical
Type
informative
statistical
When to use this quote
- Corporate reporting
- environmental strategy
- consumer awareness
Key Concepts
Emissions reduction
policy impact
automotive engineering
Questions to Reflect On
- How can other brands replicate this reduction?
- What are the long‑term effects on climate?
A Different Perspective
Progress may be uneven across models and regions
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