Able Quote by Norbert Reithofer

Size alone is not a key to success, as we have seen recently.

— Norbert Reithofer

The manufacturers of mechanical typewriters believed that they had developed sufficiently when they introduced electric typewriters. Then came the PC, and the deeply traditional…

— Norbert Reithofer

As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.

— Norbert Reithofer

As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like…

— Norbert Reithofer

It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to…

— Norbert Reithofer

If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree.…

— Norbert Reithofer

In the European Union, a fleet average of 95 grams of CO2 per kilometer will be permitted in 2020. This corresponds to fuel consumption…

— Norbert Reithofer

We will continue to offer the most dynamic vehicles in the future. However, we have also made it our mission to be sustainable as…

— Norbert Reithofer

BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure.

— Norbert Reithofer

We will introduce an electric car by 2015. It will be a completely new vehicle concept for mega-cities. We would also have it developed…

— Norbert Reithofer

I am firmly convinced that the trend toward more fuel-efficient vehicles is not a fad. Gas prices will continue to rise in the medium…

— Norbert Reithofer

Naturally, we will continue to offer very powerful vehicles in the future. Nevertheless, no other manufacturer has reduced the CO2 emissions of its fleet…

— Norbert Reithofer