Alternative Quote by Don Chipp
“Maximise the alternative forms in which a user might receive a service, and the alternative sources of supply.”
About This Quote
Encourage diversification of delivery channels and supply sources to increase resilience and accessibility.
In simple terms: Diversify delivery and supply routes.
Broader options improve robustness.
Themes
Mood
Type
When to use this quote
- Launching a new digital platform
- Expanding a retail franchise
- Designing a public service rollout
Key Concepts
Practical Applications
- Develop multi‑channel distribution
- Create backup supplier contracts
Questions to Reflect On
- How does channel diversity affect customer loyalty?
- What risks arise from over‑reliance on a single source?