Most car advertising assumes that people have IQs that are missing a digit. — Sergio Marchionne Copy Share Image
I like fast cars. I used to be a car buff before I went to Fiat. — Sergio Marchionne Copy Share Image
International alliances reduce the cost of developing cars significantly. — Sergio Marchionne Copy Share Image
You only produce one car less than the demand for the vehicle. You just don't exceed that equation. — Sergio Marchionne Copy Share Image
There's not a single doubt in my mind that the whole of Chrysler organization views itself as an American car producer. — Sergio Marchionne Copy Share Image
The HMI (human-machine interface) function inside a Ferrari is probably the weakest link in the chain of technical know-how that's embodied in… — Sergio Marchionne Copy Share Image
There's a not a single doubt in my mind that the car that changed the conversation about Chrysler was the Grand Cherokee… — Sergio Marchionne Copy Share Image
People don't like the car business. They like going to car sales, but they don't like the stock of the car companies. — Sergio Marchionne Copy Share Image
I just want to make a difference. I want to make Chrysler the most profitable car company in the United States. — Sergio Marchionne Copy Share Image
One of the most horrible wastes of capital you see is the duplication of the effort by the car manufacturers to do… — Sergio Marchionne Copy Share Image
When you got mechanisms in a car that prevent damage from happening to the engine and that operate under very specific circumstances,… — Sergio Marchionne Copy Share Image
When I was young and foolish, and I had no money, I bought myself the carcass of a Jaguar E-Type. It was… — Sergio Marchionne Copy Share Image
Leadership is not a quantitative thing. People either smell it in you, or they don't. — Sergio Marchionne Copy Share Image
I'm not really a late night guy. I used to be when I was younger. — Sergio Marchionne Copy Share Image
I just want to make a difference. I want to make Chrysler the most profitable car company in the United States. — Sergio Marchionne Copy Share Image
What is the point of one guy developing a 1.3 engine, and another guy a 1.4? What are you getting for this? And the… — Sergio Marchionne Copy Share Image
I just want to make things that people want to buy. I have no confusion about this. — Sergio Marchionne Copy Share Image
The biggest fear that I see is that we will be left behind. We are a very slow industry; for us to make a… — Sergio Marchionne Copy Share Image
If you look at Jeep, Ram, and the premium brands, those are brands that will survive. — Sergio Marchionne Copy Share Image
It is only proper that our employees share in the savings generated by tax reform and that we openly acknowledge the resulting improvement in… — Sergio Marchionne Copy Share Image
There's a not a single doubt in my mind that the car that changed the conversation about Chrysler was the Grand Cherokee of 2010. — Sergio Marchionne Copy Share Image
I think that if you don't do the full analysis of what the origin of the electrical power is, where it comes from, how… — Sergio Marchionne Copy Share Image
Chrysler's best assets were its Jeeps, minivans, and light trucks. Fiat's expertise was in small-car technology and fuel-efficient engines, the very thing that Chrysler… — Sergio Marchionne Copy Share Image
