Business Quote by Sergio Marchionne
“People don't like the car business. They like going to car sales, but they don't like the stock of the car companies.”
About This Quote
Source Interview: Automotive Industry Conference, 2015
Consumers prefer the experience of buying cars, not the financial performance of car manufacturers.
In simple terms: People enjoy car sales, not stock market aspects.
Key Takeaway
Focus on customer experience over shareholder metrics.
Themes
consumer behavior
marketing
finance
Mood
analytical
strategic
Type
business
marketing
When to use this quote
- dealership training
- brand storytelling
- investment analysis
- public relations
Key Concepts
sales experience
stock perception
Questions to Reflect On
- How can companies balance customer delight with shareholder expectations?
- What strategies align sales and stock performance?
A Different Perspective
Investors may prioritize profits over experience.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)
