Marketing Quote by Michael E. Porter

“These four advantages (brand model, direct consumer contact, control of marketing-mix variables and information) mean that once retailers decide to challenge the manufacturers’ hold…

— Greg Thain

“Where the shopper’s appetite for variety, choice and novelty are greater, the specialisation of manufacturers into product categories gives them the critical mass and…

— Greg Thain

The notion that you would initiate a new product without preparing the way by persuasion and advertising and salesmanship is fantastic. It's an integral…

— John Kenneth Galbraith

The customer is the most important part of the production line.

— W. Edwards Deming

A generation which has passed through the shop has absorbed standards and ambitions which are not of those of spaciousness, and cannot get away…

— Alexander Herzen

“gaining shelfspace has become a more strategic challenge for manufacturers. Shelfspace has to be won by planning product offerings to satisfy not just consumers’…

— Greg Thain

“Functionality still matters, of course. But competition has pushed quality so high and prices so low that many manufacturers can no longer distinguish themselves…

— Virginia Postrel

I'm a firm believer in quality > quantity, and I think it's important to have high standards in any product creation product.

— Joey Sturgis

The cost of a model is more than compensated for by future savings. It not only presents an accurate picture of the product for…

— Henry Dreyfuss

“the value stream for specific products in a search for muda. To do this we have started to map out every step—each individual action—involved…

— James P. Womack

“In the lean enterprise, Sales and Production Scheduling are core members of the product team, in a position to plan the sales campaign as…

— James P. Womack

“If customers don't find enjoyment and satisfaction by coming into your store, it won't matter if you have the greatest, fanciest, most sophisticated business…

— David Green