Marketing Quote by Greg Thain

“Retailers have four advantages over manufacturers when it comes to influencing consumers: the cost-effectiveness of their branding model, direct contact with shoppers, control of…

— Greg Thain

“Technology, variety where appropriate, advertising muscle and consumer understanding are the key benefits for manufacturer brands, and each is highly sensitive to economies of…

— Greg Thain

“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…

— Greg Thain

“retailers use a master brand model, supporting one brand, the chain, whereas manufacturers primarily use a product brand model supporting a wide portfolio of…

— Greg Thain

What we've built is a community-led, purpose-driven, direct to consumer model. It's where the future of brands will go.

— Ben Francis

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

“Two changes have weakened manufacturers’ hold over shelfspace. Independent stores, who were heavily influenced by the manufacturers, have declined dramatically in the face of…

— Greg Thain

“New brands often gain sales through launch promotion, but find that repeat purchases dwindle, not through technical failure but through lack of mindspace and…

— Greg Thain

The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about…

— Martin Lindstrom

Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.

— Muhtar Kent

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only…

— Simon Mainwaring