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Action Quote by Mark Twain

“Tom said to himself that it was not such a hollow world, after all. He had discovered a great law of human action, without knowing it -- namely, that in order to make a man or a boy covet a thing, it is only necessary to make the thing difficult to attain.” quote by Mark Twain
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“Tom said to himself that it was not such a hollow world, after all. He had discovered a great law of human action, without knowing it -- namely, that in order to make a man or a boy covet a thing, it is only necessary to make the thing difficult to attain.”

Mark Twain

About This Quote

Source Book: Tom Sawyer, Mark Twain, 1876

People desire things more when they are hard to get, a principle of human motivation.

In simple terms: Harder things become more wanted.

Key Takeaway

Create scarcity to increase desire.

Themes

desire motivation scarcity human nature

Mood

thoughtful analytical

Type

observational insightful

When to use this quote

  • marketing
  • relationship building
  • personal goal setting
  • education
  • leadership

Key Concepts

psychology behavioral economics incentives

Questions to Reflect On

  • What can you make more appealing by adding challenge?
  • When does difficulty backfire?
A Different Perspective

If the difficulty is too great, it can deter rather than attract.

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