Ad Quote by Leo Burnett

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

— Daniel J. Boorstin

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

— Leo Burnett

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't…

— David Ogilvy

The novice in advertising frequently gives the public credit, for too much intelligence.

— Anonymous

The great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which, a good thing…

— Joseph Addison

Writing good ads is easy when you have something to say.

— Roy H. Williams

An ad that pretends to be art is -- at absolute best -- like somebody who smiles warmly at you only because he wants…

— David Foster Wallace

“Clever advertising can convince people to try a bad product once. But it can’t convince them to buy a product they’ve already tried and…

— Robert W. Bly

I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and…

— Leo Burnett

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't…

— Leo Burnett

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research…

— William Bernbach

Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is…

— Claude C. Hopkins