Brand Quote by Jonathan Anderson

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

Just as established products and brands need updating to stay alive and vibrant, you periodically need to refresh or reinvent yourself.

— Mireille Guiliano

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

— Scott D. Cook

In the beginning it was just about the business - now it's about the brand.

— Richard Branson

“Redesign, renew, and recharge your brand.” Decide what value you bring to others and give it.”

— Susan C. Young

It's difficult sometimes to, in effect, let go of how you're used to doing things and give the brand room to be reinvented.

— Christie Hefner

Brands are no longer created; they are co-created.

— Brian Solis

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

It's important to keep up the idea of the brand, even beyond sales.

— Ines de La Fressange

Imagine maintaining 70 brands in a digital world - it is a nonsense. It is better to focus on a fewer, more distinct brands.

— Alain Dehaze

It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth.…

— Al Ries

The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what…

— Simon Mainwaring