Books Quote by John Caples Download Open image “Readers know what the copy is going to say.” — John Caples ★ ★ ★ ★ ★ 4.0 out of 5 (6 ratings) Copy quoteShare Books Copies Knows Reader
Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding… — Joseph Sugarman Copy Share Image
Beware that the one who reads is the same as the book, the same as what is read, the same as the speaker and… — Mohammed Dib Copy Share Image
I have to be careful. My readers are very detail-oriented, and if I make a mistake they'll call me on it. — Rick Riordan Copy Share Image
If you're a voracious reader and you write something that you want to read, odds are other people will want to read it, too. — Tim Maleeny Copy Share Image
“They write for people who read with the surface of their minds, people with reading habits that make the smallest demands on them, people… — William Gaddis Copy Share Image
What you look for as a reader is somebody who is going to take you and say, 'C'mon. Come into the story. I'm going… — Celeste Ng Copy Share Image
“It's not enough to know what all the words mean," he continued. "A good reader starts to see what an entire book is trying… — Paul Acampora Copy Share Image
When the writing is good, a book becomes a mirror. The reader will see an uncanny familiarity and respond accordingly — Jen Knox Copy Share Image
A long headline that really says something is more effective than a brief heading that says nothing. — John Caples Copy Share Image
If the headline is a good one, it is a relatively simple matter to write the copy. — John Caples Copy Share Image
Every single element in an advertisement - headline, subhead, photo, and copy - must be put there not because it looks good, not because… — John Caples Copy Share Image
The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want… — John Caples Copy Share Image
If you are going to emphasize certain words in the headline, be sure that they are the words that say something. — John Caples Copy Share Image
The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy. — John Caples Copy Share Image
Even today you can look through almost any consumer or professional publication and find headlines that possess not a single one of the necessary… — John Caples Copy Share Image
Every copywriter knows what it is to struggle with a copy for hours, for days - fixing it, polishing it, rearranging it. We have… — John Caples Copy Share Image
The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget… — John Caples Copy Share Image
Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline. — John Caples Copy Share Image
The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look… — John Caples Copy Share Image
The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively… — John Caples Copy Share Image
I think a new world will arise out of the religious mists when we approach our Bible with the idea that it is not… — Aiden Wilson Tozer Copy Share Image
If I had a dollar for every time I couldn’t sleep, I could buy a billion locks and finally read a book in peace. — Aesop Rock Copy Share Image
If what I write is literature, I guess you'd better emphasize the 'litter.' — Lydia Lunch Copy Share Image
My sentences got sharper and my stories more efficient, and I gradually learned to imagine the reader more clearly and to empathize with that… — Karen Thompson Walker Copy Share Image
Young men, especially in America, write to me and ask me to recommend “a course of reading.” Distrust a course of reading! People who… — Andrew Lang Copy Share Image
“Within the pages of books, I've journeyed to Mandalay, the Milky Way and Santa Fe, without once having to leave my armchair.” — Kevin Ansbro Copy Share Image
“Tacitus did not write a most dangerous book. His readers made it so.” — Christopher K. Krebs Copy Share Image
“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.” — Louisa May Alcott Copy Share Image
Reader, if you are gifted with nerves like mine, aspire to any character but that of a wit. — Charles Lamb Copy Share Image
I have many who keep me going, I am very fortunate in this sense. There is nothing like a child who knows more about… — Floyd Cooper Copy Share Image
I think books in which people are really happy and things are going well are probably the most challenging novels there are to write,… — Anna Quindlen Copy Share Image
