Make Quote by John Caples Download Open image “Make an offer they can't refuse.” — John Caples ★ ★ ★ ★ ★ 3.2 out of 5 (5 ratings) Copy quoteShare Make Make Offer Offer Offer Refuse Offers Refuse Sacrifice
No one in their right mind would turn down the contracts I've been offered. — Kevin Pietersen Copy Share Image
I have talked with representatives from the two other parties who said they had no problem with the offer either. — Abhisit Vejjajiva Copy Share Image
“After reading the salary, I've decided that I must refuse. The reason I have to refuse a salary like that is I would be… — Feynman Copy Share Image
A long headline that really says something is more effective than a brief heading that says nothing. — John Caples Copy Share Image
If the headline is a good one, it is a relatively simple matter to write the copy. — John Caples Copy Share Image
Every single element in an advertisement - headline, subhead, photo, and copy - must be put there not because it looks good, not because… — John Caples Copy Share Image
The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want… — John Caples Copy Share Image
If you are going to emphasize certain words in the headline, be sure that they are the words that say something. — John Caples Copy Share Image
The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy. — John Caples Copy Share Image
Even today you can look through almost any consumer or professional publication and find headlines that possess not a single one of the necessary… — John Caples Copy Share Image
Every copywriter knows what it is to struggle with a copy for hours, for days - fixing it, polishing it, rearranging it. We have… — John Caples Copy Share Image
The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget… — John Caples Copy Share Image
Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline. — John Caples Copy Share Image
The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look… — John Caples Copy Share Image
The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively… — John Caples Copy Share Image
Before I debuted, it was my goal to make my debut, and afterwards, I aimed at winning champion titles on television music shows, and… — Hyuna Copy Share Image
When I was trying to come up with a stage name, I thought 'Lord' was super rad, but really masculine - ever since I… — Lorde Copy Share Image
When you step out and do a song in a musical, the easier thing to do is make it funny. But when those transitions… — Kelli O'Hara Copy Share Image
I like to wear bodysuits and things that make me feel really active and athletic and also really sensual. — Sophie Hawley-Weld Copy Share Image
If you've got some to say to Ric Flair, you come say it to me, and I'll make the translation. — Roddy Piper Copy Share Image
It's very easy to fool yourself that you're working, you know, when you're really not working very hard. I mean, I'm very lazy. So… — Robert Caro Copy Share Image
There is a broad range of reaction to the work, as there is a broad range of work I make. — Jim Hodges Copy Share Image
Movies have power. Power to impact society and the choices we make. I want to entertain, but I also want to say something to… — Gina Prince-Bythewood Copy Share Image
