Curiosity Quote by John Caples
“For every curiosity headline that succeed in getting results, a dozen will fail.”
About This Quote
Source Advertising Handbook, 1945
Highlights that many attempts fail, but a few succeed, emphasizing persistence and testing.
In simple terms: Most ideas fail; few succeed after trial.
Key Takeaway
Persist and test ideas.
Themes
failure
persistence
marketing
Mood
pragmatic
encouraging
Type
business
educational
When to use this quote
- product launches
- ad campaigns
- entrepreneurial ventures
Key Concepts
risk management
creative testing
Questions to Reflect On
- What experiments will you run?
- How will you learn from failures?
A Different Perspective
Success may require significant resources and resilience.
![“We have no clear ideas of the agency of [demonic] spirits, nor is it necessary. The Scripture says little to satisfy our curiosity; but tells us plainly that he is always watching us, and desiring to sift us as wheat. I believe we give him no more than his due, when we charge him with having a…” quote by John Newton](https://sms4smile.com/quotes/img-quotes/c75/john-newton-6629_abundance_we-have-no-clear-ideas-of-the-agency-of_2907.jpg)
![“[T]he question "What is everything?" has no meaning, even though it seems to be profound. [...] The point is, perhaps, that I am not looking for a verbal answer, just as when I ask for a kiss, I do not want a piece of paper with "A kiss" written on it. It is rather that metaphysical wonder looks…” quote by Alan W. Watts](https://sms4smile.com/quotes/img-quotes/705/alan-w-watts-9497_curiosity_t-he-question-what-is-everything-has-no_3984.jpg)
![“By profession a biologist, [Thomas Henry Huxley] covered in fact the whole field of the exact sciences, and then bulged through its four fences. Absolutely nothing was uninteresting to him. His curiosity ranged from music to theology and from philosophy to history. He didn't simply know something…” quote by H. L. Mencken](https://sms4smile.com/quotes/img-quotes/f46/h-l-mencken-245_absolutely-nothing_by-profession-a-biologist-thomas-henry-h_5368.jpg)
