Attitude Quote by Jeffrey Gitomer
“The most killer questions in sales: "Mr. Jones, when I say (insert your product, your company, or anything you want an opinion about here) what one word comes to mind?" This is the most powerful question because it not only gives you top of mind awareness (the customer "hot button"), it also tells you their attitude towards it.”
About This Quote
Asking for a single-word impression reveals a customer's immediate perception and emotional response to a product.
In simple terms: One-word feedback uncovers immediate customer perception.
Key Takeaway
Use one-word questions to gauge quick reactions.
Themes
sales
psychology
communication
Mood
analytical
curious
Type
strategic
inquisitive
When to use this quote
- product launches
- marketing research
- advertising
Key Concepts
brand perception
customer insight
Questions to Reflect On
- What does the chosen word reveal about the brand?
- How can you follow up on a one-word response?
A Different Perspective
One-word answers may oversimplify complex opinions.
