Business Quote by Jeff Bezos
“There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.”
About This Quote
Source Speech: Amazon shareholder meeting, 2018
External focus can be customer or competitor oriented; internal focus can scale a company.
In simple terms: Focus outward or inward to grow.
Align focus with strategy.
Themes
Mood
Type
When to use this quote
- startup scaling
- corporate strategy
- product development
Key Concepts
Questions to Reflect On
- When should a company look inward?
- How to balance external and internal focus?
Internal focus may ignore market reality.