Ads Quote by Herb Lubalin

Writing good ads is easy when you have something to say.

— Roy H. Williams

“Good typography can help your reader devote less attention to the mechanics of reading and more attention to your message. Conversely, bad typography can…

— Matthew Butterick

Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this…

— Emil Ruder

Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the…

— Michael Bierut

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per…

— David Ogilvy

Typography is a minor technicality of civilized life.

— Stanley Morison

Typography needs to be audible. Typography needs to be felt. Typography needs to be experienced.

— Helmut Schmid

Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of…

— Marshall McLuhan

Typography exists to honor content.

— Robert Bringhurst

There are bad types and good types, and the whole science and art of typography begins after the first category has been set aside.

— Beatrice Warde

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

— Leo Burnett

Any expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition…

— Marshall McLuhan