Books Quote by Matthew Butterick

Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this…

— Emil Ruder

In a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order to be…

— Robert Bringhurst

Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the…

— Michael Bierut

Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of…

— Ellen Lupton

If typography is calling attention to itself, it's taking that attention away from what the words are saying...

— Michael Bierut

Readers usually ignore the typographic interface, gliding comfortably along literacy's habitual groove. Sometimes, however, the interface should be allowed to fail. By making itself…

— Ellen Lupton

Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how typographic language…

— Neville Brody

There are bad types and good types, and the whole science and art of typography begins after the first category has been set aside.

— Beatrice Warde

Typography is a minor technicality of civilized life.

— Stanley Morison

Typography exists to honor content.

— Robert Bringhurst

We use the word typography to describe two different things: the design of letterforms, and the layout of typeset passages on a page. Both…

— Michael Bierut

Typos are very important to all written form. It gives the reader something to look for so they aren’t distracted by the total lack…

— R. K. Milholland