Argument Quote by Emil Ruder

“Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this…

— Emil Ruder

“Good typography can help your reader devote less attention to the mechanics of reading and more attention to your message. Conversely, bad typography can…

— Matthew Butterick

Typography exists to honor content.

— Robert Bringhurst

In a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order to be…

— Robert Bringhurst

We use the word typography to describe two different things: the design of letterforms, and the layout of typeset passages on a page. Both…

— Michael Bierut

Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of…

— Ellen Lupton

Typography is a minor technicality of civilized life.

— Stanley Morison

Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how typographic language…

— Neville Brody

Discipline in typography is a prime virtue. Individuality must be secured by means that are rational. Distinction needs to be won by simplicity and…

— Stanley Morison

Readers usually ignore the typographic interface, gliding comfortably along literacy's habitual groove. Sometimes, however, the interface should be allowed to fail. By making itself…

— Ellen Lupton

Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the…

— Michael Bierut

If typography is calling attention to itself, it's taking that attention away from what the words are saying...

— Michael Bierut