Type Quote by Emil Ruder

Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this…

— Emil Ruder

Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of…

— Ellen Lupton

Typography exists to honor content.

— Robert Bringhurst

Readers usually ignore the typographic interface, gliding comfortably along literacy's habitual groove. Sometimes, however, the interface should be allowed to fail. By making itself…

— Ellen Lupton

Typography is a hidden tool of manipulation within society.

— Neville Brody

“Good typography can help your reader devote less attention to the mechanics of reading and more attention to your message. Conversely, bad typography can…

— Matthew Butterick

In a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order to be…

— Robert Bringhurst

Discipline in typography is a prime virtue. Individuality must be secured by means that are rational. Distinction needs to be won by simplicity and…

— Stanley Morison

Typography is a minor technicality of civilized life.

— Stanley Morison

Today we are inundated with such an immense flood of printed matter that the value of individual work has depreciated, for our harassed contemporaries…

— Emil Ruder

A printed work, which cannot be read, becomes a product without purpose.

— Emil Ruder

Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any…

— Marshall McLuhan