“A plain circular bullet is widely disdained for its banality.” — Carolina de Bartolo Copy Share Image
Doing something a long time does not mean you're good. It only means you've done it a long time. — Ed Benguiat Copy Share Image
As the saying goes, type is a beautiful group of letters, not a group of beautiful letters. — Matthew Carter Copy Share Image
Of the many unforeseen consequences of typography, the emergence of nationalism is, perhaps, the most familiar — Marshall McLuhan Copy Share Image
White space is to be regarded as an active element, not a passive background. — Jan Tschichold Copy Share Image
You can do a good ad without good typography, but you can't do a great ad without good typography. — Herb Lubalin Copy Share Image
The flood of print has turned reading into a process of gulping rather than savoring. — Raymond Chandler Copy Share Image
To say a grid is limiting is to say that language is limiting, or typography is limiting. It is up to us… — Ellen Lupton Copy Share Image
Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography… — Emil Ruder Copy Share Image
Typography is to literature as musical performance is to composition: an essential act of interpretation, full of endless opportunities for insight or… — Robert Bringhurst Copy Share Image
Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to… — Stanley Morison Copy Share Image
There are bad types and good types, and the whole science and art of typography begins after the first category has been… — Beatrice Warde Copy Share Image
There's a simplicity in typography that demands absolute accuracy... the only way you can experience it is by doing it, and you… — Bruno Maag Copy Share Image
I'm very much a word person, so that's why typography for me is the obvious extension. It just makes my words visible. — Erik Spiekermann Copy Share Image
Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless… — Jan Tschichold Copy Share Image
In the eighties, I was fortunate to be one of the young art directors that Jerry Roach, creative director at JWT New… — John Butler Copy Share Image
Set a page in Fournier against another in Caslon and another in Plantin and it is as if you heard three different… — Beatrice Warde Copy Share Image
This project started nearly twenty years ago as an assignment in my typography class at art school. Students were encouraged to see… — Ji Lee Copy Share Image
Lyric poetry is, of course, musical in origin. I do know that what happened to poetry in the twentieth century was that… — James Fenton Copy Share Image
Each typeface is a piece of history, like a chip in a mosaic that depicts the development of human communication. Each typeface… — Will Burtin Copy Share Image
The book, that stubbornly unelectric artifact of pure typography, possesses resources conducive to the flourishing of the soul. A thoughtful reading of… — Douglas Groothuis Copy Share Image
In a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order… — Robert Bringhurst Copy Share Image
“One of my colleagues is convinced that having a wide range of types to choose from is a complete waste of time.… — Anonymous Copy Share Image
“Logograms pose a more difficult question. An increasing number of persons and institutions, from archy and mehitabel to PostScript and TrueType, come… — Robert Bringhurst Copy Share Image
If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally… — Steve Jobs Copy Share Image
Architecture is art. I don't think you should say that too much, but it is art. I mean, architecture is many, many… — Renzo Piano Copy Share Image
“Exposition is a mode of thought, a method of learning, and a means of expression. Almost all of the characteristics we associate… — Neil Postman Copy Share Image
A printed work, which cannot be read, becomes a product without purpose. — Emil Ruder Copy Share Image
To me designing has never been a job or profession. It's a way of life, like a priest or rabbi. — Ed Benguiat Copy Share Image
![“One of my colleagues is convinced that having a wide range of types to choose from is a complete waste of time. He swears by two typefaces: Gill (1928) and Frutiger (1975), which he uses for road signs (among other things). (...) [U]ntil 1975, the year in which Adrian Frutiger's eponymous typeface…” quote by Anonymous](https://sms4smile.com/quotes/img-quotes/699/gerard-unger-104256_time_one-of-my-colleagues-is-convinced-that-h_897482.jpg)
