Being successful Quote by Stanley Morison
“Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to be successful, it has to be so good that only very few recognize its novelty.”
About This Quote
Source Book: "The Practice of Typography", 1953
New fonts must be exceptionally good, yet subtle, so only a few notice their novelty.
In simple terms: Great fonts succeed quietly.
Key Takeaway
Prioritize subtle excellence in design.
Themes
design
typography
innovation
Mood
analytical
thoughtful
Type
theoretical
practical
When to use this quote
- font development
- design reviews
- market testing
Key Concepts
subtlety
excellence
recognition
Questions to Reflect On
- How can designers balance novelty and subtlety?
- When is overt innovation preferable?
A Different Perspective
Risk of being overlooked.
