Art Quote by Stanley Morison
“Lettering is a precise art and strictly subject to tradition. The 'New Art ' notion that you can make letters whatever shapes you like,is as foolish as the notion, if anyone has such a notion, that you can make houses any shapes you like. You can't, unless you live all by yourself on a desert island.”
About This Quote
Source Book: Typographic Design, Stanley Morison, 1960
Lettering follows strict traditions; deviating wildly is impractical without isolation.
In simple terms: Lettering must respect tradition; radical change is unrealistic.
Key Takeaway
Respect tradition, innovate within limits.
Themes
tradition
design
creativity
Mood
reflective
analytical
Type
observational
critical
When to use this quote
- graphic design
- branding
- signage
- personal projects
Key Concepts
typography
form
function
Questions to Reflect On
- How can you balance tradition and innovation?
- When is breaking tradition justified?
A Different Perspective
Radical redesign may alienate audiences.
