Alphabet Quote by Frederic Goudy

Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to be successful,…

— Stanley Morison

For designers, the rigidity of an alphabet presents a never-ending artistic challenge: How do you do something new and still preserve the letters' essential…

— Virginia Postrel

A great typeface is not a collection of beautiful letters, but a beautiful collection of letters.

— Walter Tracy

Each typeface is a piece of history, like a chip in a mosaic that depicts the development of human communication. Each typeface is also…

— Will Burtin

Certain kinds of typeface design and typographic design are designed to persuade: we can make this company look modern if we use a crisp…

— Michael Bierut

Not all design is for the general good.

— Paola Antonelli

The creation of all those symbols and logotypes which are an ever more striking feature of the world in which we live calls for…

— Armin Hofmann

Lettering is a precise art and strictly subject to tradition. The 'New Art ' notion that you can make letters whatever shapes you like,is…

— Stanley Morison

Why' is a crooked letter and can't be made straight.

— Stephen King

There are people that thinks that type should be expressive. They have a different point of view from mine.

— Massimo Vignelli

Styles come and go. Good design is a language, not a style.

— Massimo Vignelli

“The writing system at the opposite extreme took the longest to emerge: the alphabet, one symbol for one minimal sound. The alphabet is the…

— James Gleick