As the saying goes, type is a beautiful group of letters, not a group of beautiful letters. — Matthew Carter Copy Share Image
You can do a good ad without good typography, but you can't do a great ad without good typography. — Herb Lubalin Copy Share Image
Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay. — Adrian Frutiger Copy Share Image
A great typeface is not a collection of beautiful letters, but a beautiful collection of letters. — Walter Tracy Copy Share Image
I am sure in some years from now you will see new posters with just white space and four lines in Garamond. — Adrian Frutiger Copy Share Image
I believe sans serif typefaces - today upheld as models of neutrality and legibility - were called "Grotesques" in the 19th century… — Michael Bierut Copy Share Image
Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to… — Stanley Morison Copy Share Image
Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear… — Steve Jobs Copy Share Image
Berthold is still a good typeface, but even Berthold has some less than attractive features, and then I just cut them off… — Wolfgang Weingart Copy Share Image
I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't… — Massimo Vignelli Copy Share Image
When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. []… — Adrian Frutiger Copy Share Image
Type is saying things to us all the time. Typefaces express a mood, an atmosphere. They give words a certain coloring. — Rick Poynor Copy Share Image
Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts. — El Lissitzky Copy Share Image
Each typeface is a piece of history, like a chip in a mosaic that depicts the development of human communication. Each typeface… — Will Burtin Copy Share Image
I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to… — Joe Bastianich Copy Share Image
If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally… — Steve Jobs Copy Share Image
I guess if there was a desert island scenario and I only could take one font with me, I guess it would… — Khoi Vinh Copy Share Image
Most people have no idea how much goes into designing a typeface. Twenty-six letters in the alphabet, usually with two versions of… — Michael Bierut Copy Share Image
I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great… — Steve Jobs Copy Share Image
There was a time when most people had a choice between two kinds of personal communication, handwriting or using a typewriter. Today,… — Michael Bierut Copy Share Image
It was stone carvers in ancient Rome, scribes in the Middle Ages, all the way through Gutenberg to the present day. That's… — Michael Bierut Copy Share Image
Certain kinds of typeface design and typographic design are designed to persuade: we can make this company look modern if we use… — Michael Bierut Copy Share Image
“One of my colleagues is convinced that having a wide range of types to choose from is a complete waste of time.… — Anonymous Copy Share Image
“blackletter has come to represent a certain reverence and antiquity. There are various forms, such as the French/Flemish Bâtarde, or the German… — Stephen Coles Copy Share Image
If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally… — Steve Jobs Copy Share Image
“Most people will likely encounter Ingeborg’s showy Display variants: the decorative fill and shadow of Block, and the buxom swashes of Fat… — Stephen Coles Copy Share Image
How can there be too many typefaces in the world? Are there too many songs, too many books, too many places to… — Rian Hughes Copy Share Image
Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism… — Wim Crouwel Copy Share Image
Someday I'll design a typeface without a K in it, and then let's see the bastards misspell my name. — Frederic Goudy Copy Share Image
I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two. — Michael Bierut Copy Share Image
The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very… — Wim Crouwel Copy Share Image
At first, writing for The New Yorker was very scary to me. I couldn't imagine anything that I would write in that… — David Sedaris Copy Share Image
“Rational typefaces are drawn, not written, but their origins still come from the pen. Using a method called “expansion,” stroke weight is… — Stephen Coles Copy Share Image
The seventies were my fattest decade. Overall I think the seventies were distinctly bulbous. People looked chunky, typefaces were rounded, writing implements… — Will Self Copy Share Image
“Minion is perhaps the most vanilla of serif typefaces. This isn’t necessarily a negative — often the goal of a text face… — Stephen Coles Copy Share Image
![“I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.” quote by Massimo Vignelli](https://sms4smile.com/quotes/img-quotes/4cf/massimo-vignelli-13401_bark_i-don-t-think-that-type-should-be-expres_762452.jpg)
![“When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. [] Thus I also grasped that the empty spaces are the most important aspect of a typeface.” quote by Adrian Frutiger](https://sms4smile.com/quotes/img-quotes/35c/adrian-frutiger-47517_aspect_when-i-put-my-pen-to-a-blank-sheet-black_447077.jpg)
![“One of my colleagues is convinced that having a wide range of types to choose from is a complete waste of time. He swears by two typefaces: Gill (1928) and Frutiger (1975), which he uses for road signs (among other things). (...) [U]ntil 1975, the year in which Adrian Frutiger's eponymous typeface…” quote by Anonymous](https://sms4smile.com/quotes/img-quotes/699/gerard-unger-104256_time_one-of-my-colleagues-is-convinced-that-h_897482.jpg)
