Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay. — Adrian Frutiger Copy Share Image
If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally… — Steve Jobs Copy Share Image
It was stone carvers in ancient Rome, scribes in the Middle Ages, all the way through Gutenberg to the present day. That's… — Michael Bierut Copy Share Image
If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally… — Steve Jobs Copy Share Image
Most people have no idea how much goes into designing a typeface. Twenty-six letters in the alphabet, usually with two versions of… — Michael Bierut Copy Share Image
Berthold is still a good typeface, but even Berthold has some less than attractive features, and then I just cut them off… — Wolfgang Weingart Copy Share Image
When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. []… — Adrian Frutiger Copy Share Image
Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts. — El Lissitzky Copy Share Image
I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't… — Massimo Vignelli Copy Share Image
There was a time when most people had a choice between two kinds of personal communication, handwriting or using a typewriter. Today,… — Michael Bierut Copy Share Image
A great typeface is not a collection of beautiful letters, but a beautiful collection of letters. — Walter Tracy Copy Share Image
I am sure in some years from now you will see new posters with just white space and four lines in Garamond. — Adrian Frutiger Copy Share Image
Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear… — Steve Jobs Copy Share Image
You can do a good ad without good typography, but you can't do a great ad without good typography. — Herb Lubalin Copy Share Image
Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism… — Wim Crouwel Copy Share Image
Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to… — Stanley Morison Copy Share Image
As the saying goes, type is a beautiful group of letters, not a group of beautiful letters. — Matthew Carter Copy Share Image
I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to… — Joe Bastianich Copy Share Image
Certain kinds of typeface design and typographic design are designed to persuade: we can make this company look modern if we use… — Michael Bierut Copy Share Image
I guess if there was a desert island scenario and I only could take one font with me, I guess it would… — Khoi Vinh Copy Share Image
Each typeface is a piece of history, like a chip in a mosaic that depicts the development of human communication. Each typeface… — Will Burtin Copy Share Image
