Ingredients Quote by Michael Bierut
“It's a cliché, but typefaces are really just ingredients.”
About This Quote
Source Interview: Design Talk, Michael Bierut, 2019
Typography is a fundamental component of design, shaping perception much like ingredients shape a dish.
In simple terms: Fonts are design ingredients.
Key Takeaway
Choose type that supports message.
Themes
design
communication
visual language
Mood
creative
analytical
Type
design
educational
When to use this quote
- branding
- advertising
- web design
- editorial layout
Key Concepts
semiotics
aesthetics
Questions to Reflect On
- How does type affect readability?
- What type choices best reflect your brand?
A Different Perspective
Overemphasis on type can distract from content.
![“One of my colleagues is convinced that having a wide range of types to choose from is a complete waste of time. He swears by two typefaces: Gill (1928) and Frutiger (1975), which he uses for road signs (among other things). (...) [U]ntil 1975, the year in which Adrian Frutiger's eponymous typeface…” quote by Anonymous](https://sms4smile.com/quotes/img-quotes/699/gerard-unger-104256_time_one-of-my-colleagues-is-convinced-that-h_897482.jpg)
