Choices Quote by Michael Bierut
“There was a time when most people had a choice between two kinds of personal communication, handwriting or using a typewriter. Today, people are invited to choose from a list of (surprisingly exotic) typefaces every time they turn on their computer. I think this has made everyone more aware of the idea that picking a typeface is a conscious choice.”
About This Quote
Source Essay: Design in the Digital Age, Michael Bierut, 2015
The shift from limited writing tools to endless digital fonts makes font selection a conscious, expressive act, raising awareness of visual communication choices.
In simple terms: Choosing fonts now is a deliberate, expressive decision.
Key Takeaway
Be intentional about visual choices.
Themes
design
communication
technology
choice
visual identity
Mood
thoughtful
analytical
creative
Type
design
typographic
reflective
When to use this quote
- branding projects
- website design
- personal letters
- creative workshops
Key Concepts
typography
digital media
personal expression
Questions to Reflect On
- How does font choice affect message perception?
- When is simplicity better than variety?
A Different Perspective
Overemphasis on aesthetics can distract from content clarity.
