19th century Quote by Michael Bierut
“I believe sans serif typefaces - today upheld as models of neutrality and legibility - were called "Grotesques" in the 19th century because people thought they were hideous. But now we're used to them.”
About This Quote
Source Book: Graphic Design: A New History by Stephen J. Eskilson, 2012
Grotesque typefaces were once seen as ugly but became accepted for neutrality and legibility.
In simple terms: Oldly fonts now seen as neutral.
Embrace design history to inform modern choices.
Themes
Mood
Type
When to use this quote
- branding
- UI design
- print media
- advertising
Key Concepts
Questions to Reflect On
- How does historical bias shape current aesthetics?
- Can you re-evaluate other “ugly” elements?
Design trends can revert, making past judgments obsolete.