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19th century Quote by Michael Bierut

“I believe sans serif typefaces - today upheld as models of neutrality and legibility - were called "Grotesques" in the 19th century because people thought they were hideous. But now we're used to them.” quote by Michael Bierut
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“I believe sans serif typefaces - today upheld as models of neutrality and legibility - were called "Grotesques" in the 19th century because people thought they were hideous. But now we're used to them.”

Michael Bierut

About This Quote

Source Book: Graphic Design: A New History by Stephen J. Eskilson, 2012

Grotesque typefaces were once seen as ugly but became accepted for neutrality and legibility.

In simple terms: Oldly fonts now seen as neutral.

Key Takeaway

Embrace design history to inform modern choices.

Themes

design history typography

Mood

reflective analytical

Type

observational historical

When to use this quote

  • branding
  • UI design
  • print media
  • advertising

Key Concepts

neutrality legibility cultural perception

Questions to Reflect On

  • How does historical bias shape current aesthetics?
  • Can you re-evaluate other “ugly” elements?
A Different Perspective

Design trends can revert, making past judgments obsolete.

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